Resume: Ronald Joseph Hollowell

RONALD JOSEPH HOLLOWELL
10010 Kile Road · Hambden Township OH 44024 · ron7@windstream.net · 440-285-8273

SKILLS
Marketing Communications · Business-to-Business Sales · Community Events Planning · Writing and Editing · Public Speaking · Media Relations · Crisis Management

Directed multiple public relations and community outreach programs during tenure with a community hospital system and metropolitan daily newspaper. Planned and implemented sales and marketing strategies for a global medical equipment manufacturing company, an independent high school, and a business-to-business trade exchange and Web site development company. Work well in a team environment and add positive energy to the group. Computer skills include Adobe Dreamweaver, Front Page, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft Publisher, and PowerPoint.

CORE COMPETENCIES

· Oversee multi-channel product distribution and marketing for start-up and growth organizations
· New market identifier in three states for multimillion dollar marketing company
· Ghostwriter of case studies, speeches, white papers; media trainer for chief executive officer and senior management level personnel
· Diverse writing ability useful in crafting collateral materials, brochures, op-ed pieces
· Research, develop, revise, proofread, and complete clear and accurate written materials that support company objectives
· Demonstrate initiative in obtaining additional required background context and information through appropriate research and interviews
· Passion for clarity and customer service; identify and appropriately question materials that appear incomplete, unclear, or uncoordinated with ongoing efforts to support business and communication strategies
· Create and implement crisis communications plans
· Responsive to no-holds-barred press inquiries

PROFESSIONAL EXPERIENCE

· Developed, produced, and managed sales and marketing collaterals, Web site content
· Devised, budgeted, and directed all communications plans and publications for independent high school
· Media buying and advertising placements
· Promoted physicians, services, programs, and directors to help to increase patient volume for two hospital systems
· Generated nearly $1.25 million in free, positive media coverage for two hospital systems during a 3 ½-year period
· Key decision-maker for story and photo positioning in daily and weekend editions of Cleveland metropolitan daily newspaper
· Influential in establishing three news bureaus – Ashtabula, Cuyahoga, and Geauga counties, increasing circulation by 12 percent – for Cleveland metropolitan daily newspaper

WEB SITE DEVELOPMENT

· Instrumental in start up of new Web site development company; created and managed proposals, content, graphics, artwork, and functionality
· Advise clients on effective e-marketing and e-commerce strategies; offer insight on the use of site hosting, search engine optimization (SEO), and subject directories
· Provide client support, training once their site is completed

MANAGEMENT

· Brokered 250 business-to-business client accounts, transacting business in excess of $6.3 million annually
· Directed a staff of five people, two photographers, and an external printing company as editor of Marconi Systems Today, a global publication that served employees worldwide; saved $10,000 in budget costs by writing, editing, designing and laying out pages, and proofreading content myself
· Supervised a staff of 10 reporters and five photographers for Cleveland metropolitan daily newspaper

RECOGNITION

· Top salesman, September 2006, selling $10,000 of Web site showcase pages on the telephone
· Two-time winner (2005 and 2006) of the National Association of Trade Exchanges’ Distinguished Service Award

EMPLOYMENT HISTORY

ATX The Barter Company and The 411 Companies, Mentor, Ohio December 2003 to present
Director of Marketing and Promotions

Hawken School, Gates Mills Village, Ohio May 2002 to December 2003
Director of Communications

Philips/Marconi Medical Systems, Cleveland, Ohio June 2000 to May 2002
Senior Public Relations Specialist

University Hospitals Extended Care Campus, Chardon, Ohio January 1999 to June 2000
Public and Community Relations Specialist

Lake Hospital System Inc., Painesville, Ohio February 1996 to January 1999
Media Relations Specialist

The News-Herald, Willoughby, Ohio May 1990 to January 1999
Community Editor and Assistant City Editor

EDUCATION AND CREDENTIALS

Bachelor of Arts, Marketing and Liberal Arts · Lake Erie College, Painesville, Ohio

Associate Arts Degree, Journalism and Communications · Lakeland Community College, Kirtland, Ohio

Graduate, Class of 2000 · Leadership Geauga County

Professional Associations:

National Association of Trade Exchanges, Assistant Executive Director (2003 - present)